Before I introduce myself (smh like it matters) may I brag about Niyi? I requested to meet him
last week Friday at Sao’s Cafe in Lekki and this guy, believe me, is the ‘most gentleman’ I have
come across in the industry. He talks from a deep, passionate, knowledgeable place and it was
such a pleasure to have met a talented, leading filmmaker willing to share and rub minds. It is
no surprise to me that he created this blog to share knowledge. Please let’s not take it for
Okay! so my name is Adedolapo Omolola Adeleke. My screen name is LowlaDee and I prefer to
be called Lola off screen. I call myself a filmmaker because I think the only thing I don’t do is
handle the camera. From Writing to Producing, Directing, Editing. My Dear! LOL! but hey cheers
to Brave Short film and A Place Called Happy Television Film, my previous projects! This Is It TV
Show is set to debut September 13th this year.
When I registered my production company 2011, after graduation, I tucked the certificated
somewhere and served as Production Assistant in the Nigeria’s Got Talent Show and then
decided Format TV shows wasn’t for me and moved to Advertising. I worked at IMS Advertising
Lekki and It’s one of the best experiences of my life. We were all crazy creative wise and we
had the coolest boss ever Ladi. But amidst all the crazy and fun, I knew I wanted more. My body
was scratching me so bad, I looked at my company certificate once again and then yes, I
resigned before even confirmed a full staff. I haven’t looked back since.
Now, when I thought Oh yea ‘Lola you shall be called LowlaDee and you shall make the biggest
blockbuster Pan African movies ever seen to Man!’ Amen to that! but errr….my bubble burst
rather quickly. First of all, I discovered my style of narrative is very straightforward, hence my 30
minutes duration of short film ‘Brave’. Till today, people say I should turn it into a full movie, but I
just don’t have the patience to drag something for 140mins when it can make sense in
30minutes. And then I said to myself, maybe I should just be making shorts. But then again,
where is the commercial value in that? Hmm. Then I discovered something that exists, and I call
it the sleeping giant, “TELEVISION FILMS” A Place Called Happy is a 60mins duration film
MADE FOR TELEVISION. Yes, I was asked to bring it to cinema but I declined as I designed it
And after the experience I said to myself. This Is It! Your niche is Television foremost!
Now, I grew up watching lots of entertaining TV shows, like Fuji House of Commotion, Passions,
Papa Ajasco, Tales by Moonlight, and even the DSTV Hallmark Channel known for their
romantic Television Films. There were no cinemas but families would sit together and laugh
watching these shows. I remember ‘Passions’ TV Show used to show at 9pm on AIT everyday
and one day I and my neighbors were stuck in the traffic, and we saw this public TV outside
where mechanics, bread sellers and all the ‘adugbo’ people gathered to watch this show
‘Passions’ and we were sadly stealing glances from the traffic. Because aint nobody joking by
9pm. How amazing was that!!! Now i cant even remember any show recently that has brought
we Nigerians together that way. That was golden.
In fact! Please all our big stars now like Mofe Damjio, Rita Domnic, Genevieve. Television
largely empowered them. I watched ‘Keeping Faith’ on TV. These stars were introduced to us by
Local stations and DVD Rentals, Not cinema! Television was proudly Alaba market Cinema and
even the modern cinema is yet to beat that. C’mon does it not beat you that the biggest stars
then are still the biggest stars now?? why??? Television draws in the common Nigerians! Those
eyeballs are many man!!!
But somehow as I grew older, with the rise of internet and all, this GIANT, this UNIFIER called
Television began to drift to sleep. Lol, I can’t remember lasting a minute on AIT, the once ‘ghen
The Cinema is a great place. Oh how I love the new Nollywood and all of us young Filmmakers
now churning out cinema movies. Its called progress and its beautiful. But the thing is, when I
walk through the cinema halls and see some movies put in the cinema, I say to myself, this
could pass for a Television Movie. Not all movies are meant for cinema. This is my own opinion,
and to me, if you are making a cinema movie, there must be that cinema experience worth me
driving to the cinema, opening my wallet and paying a whooping N1500 for. I’m not paying to
watch something I can easily find on my Television screen. Heck I’m not paying to ‘watch’ your
movie. I am paying to ‘Experience’ your movie. I can watch Television plx tainzz. You may
disagree but like I said, its my 2 cents and I believe I have a point.
The beauty about Television Films is that with a small budget you can make magic because you
don’t need the A-list stars for people to watch. No, you create the stars. You create stars that
gather a massive following and in turn the cinema moviemakers can discover these stars and
these stars can now bring their following/audience to watch your movie. Wow! what a ripple
I look forward to investors and the brands not just splashing money to advertise on Television
but to empower Television producers in creating Big budget Television Shows that will in turn
tripple their revenue and cause a movement. Do you see the effect of HBO’S Games Of
Thrones on people? Join the cinema halls together, it may not contain all the eyeballs that watch
GOT. People get addicted to TV. Thats good for business!
I believe in the power of Television. I believe that all those childhood moments I had with
Television can come alive again. Just as the Cinema is growing, I want the Television to grow as
well. We need more African series, Sitcoms, Telemovies. Aren’t you tired of them big music
show formats?? Imagine if the budget used for The Voice was used for one mad ass Television
series! Chai!!! Big ups to African Magic trying to keep Television alive with some of their new
series but biko my eyeballs hurt from watching Tinsel for so long sha and its still not terrestrial. I
Actors, don’t think your big break is always tied to a cinema film role mahn! You might be the
next Ellen Pompeo (Greys Anatomy), the next Kerry Washington (Scandal) or Josh Radnor
(How I Met Your Mother). Go for more Television project auditions. You can empower yourself
from Television and name your price when cinema producers come calling because you have
Producers, as we think Cinema, lets think of creating ‘mind blowing’ content for Television as
well. Bless Amaka Igwe but that woman understood the power of Television. She was queen
man! and look at the many lives she touched!
Lets wake up this sleeping Giant! I grew up to know Television as King. It still can be!
And Producers, if you think cinema is more glamorous than TV, do you know you can have
grand premiers for your Tele-movies and shows? Man! you can create the same hype!!!
I can’t say all now. But one day hopefully, I shall write a book on this after I have made some
tangible contributions to African Televison by God’s grace as I am still a learner.
So Yes! I am proud to be running a production company catering solely to Mainstream and
Digital Television. And yes its bringing bread to the table small small. I have another production
company registered for cinema releases but it is tucked somewhere far ‘on purpose’. We move,
one mission at a time.
I really hope after this piece someone opens up Google and does more research on Television
Films and Television shows!
Sorry for the long write up! Its passion that culz it o lol!
And if you have cool ideas, I mean ‘bankable’ cool ideas! Biko reach me at
firstname.lastname@example.orgNo dulling plx.
#LongLiveAfricanTelevision #LongLiveAfricanCinema #LongLiveNigeria #LongLiveAfrica
FIND MORE ON LOWLADEE AT WWW.LOWLADEE.COM
WATCH THE TRAILER FOR HER UPCOMING WEB SERIES “THIS IS IT”